From revolutionary street movements to intimate family moments, the P-Pop
powerhouse delivers a double feature packed with heart and meaning
Music fans are in for a compelling audio-visual experience as SB19 drops the official music
video for their two singles “DUNGKA!” and “Time,” released under Sony Music
Entertainment and 1Z Entertainment.
Both tracks are part of their third EP, Simula at Wakas, which marks the final chapter in a
trilogy that began with 2021’s pagsibol and continued with 2023’s PAGTATAG!.
Helmed by Kerbs Balagtas of YouMeUs MNL, the music video of “DUNGKA!” reflects the
chaotic but vibrant world of urban Manila. It’s a dynamic tribute to individuality, community,
and the unfiltered beauty of everyday life, where people of diverse classes and backgrounds
come together to raise their voices and stand up for something bigger than themselves.
Released with no teaser and fanfare, the song’s MV was a surprise drop for the fans.
.
In conceptualizing the video, SB19 set out to mirror the track’s chaotic energy through a
visual celebration of diversity and self-expression. The five-piece group explains, “That
energy really stood out to us. Our idea was to highlight our group’s diversity and showcase
each member’s unique personality. From there, it grew into something bigger, bringing in
people from all walks of life to reflect the extraordinariness in our differences.”The music video features an impressive roster of guest stars, including Mimiyuuuh,
Maymay Entrata, Alodia Gosiengfiao, Sassa Gurl, Jayat, Kween Yasmin, Malupiton,
Ghost Wrecker, Shehyee, Smugglaz, Pat Lasaten, Agnes Reoma and Vice Ganda,
whose presence added a deeper layer of impact to the project.
“When someone brought up Ate Vice, it just made perfect sense,” shares SB19 in a
collective statement. “Her personality and connection to the public really aligned with the
message we were trying to send.”
Beyond the music, “DUNGKA!” serves as a statement, one that mirrors current realities and
encourages collective action. In the video, SB19 leads a symbolic movement, echoing calls
for change and empowerment from the streets, where real transformation often begins.
“We brought in artists and personalities who we felt matched the spirit of what we wanted to
say,” SB19 adds. “They’re people who also want to speak up, who want change, who want
to be part of a movement that challenges a flawed system. Everything just fell into place.
The concept, the message—it all aligned. It felt like the right time to show people that we can
do this now—that this is where SB19 is. We also wanted to share that power, that message,
with everyone: that movements and revolutions aren’t just for celebrities or people in certain
positions. No matter who you are or where you’re from, you can take part in change. That’s
really the heart of the idea.”
Complementing the bold energy of “DUNGKA!” is the more reflective and heartfelt “Time,”
which arrives with its own music video—this time under the creative direction of 1032 Lab.
The visual narrative focuses on the fleeting nature of time and the importance of cherishing
meaningful moments with loved ones.
Stripped of ornate visuals, the “Time” video leans into emotional authenticity. It was
deliberately kept simple, allowing the message to resonate with clarity and sincerity.
“More than just creating a visually appealing music video, our main goal was to clearly
deliver the message—about time,” SB19 explains. “It’s a universal concern. Everyone, no
matter who you are or where you’re from, is affected by how we use time. And while we all
have time, not everyone uses it wisely mostly because of different priorities or distractions.”
The music video captures everyday moments that hit close to home, making its message
universally accessible to all. “The core message is this: we’re all running out of time one way
or another,” the group adds. “Let’s use it wisely, before it slips away.”
With these two new releases, SB19 once again proves their commitment not just to sonic
evolution, but also to storytelling the resonates deeply with the Filipino people.
Watch the music video here:
“DUNGKA!”
“Time”
Follow SB19 on their socials:Website: https://www.sonymusic.co.jp/artist/SB19
YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg
X: https://twitter.com/SB19Official
Instagram: https://www.instagram.com/officialsb19
TikTok: https://www.tiktok.com/@officialsb19